Knowledge about existing customers empowers the brand to have a much more accurate view of the future scenario. It becomes a reality to know the areas like:

• Discovery of the causes and variables that influence customer behaviour.
• Acquisition pattern analysis
• Purchase propensity prediction
• Purchase pattern identification
• Churn modelling
• Next Best Recommendation

Brand Benefits:

• Identification of what customers are most likely to respond to and hence developingan effective customer acquisition strategy.
• Optimise brand’s customer service efforts while also increasing the potential ROI of their marketing efforts.
• Deliver the right offer at the right time to the right shopper, resulting in a likelihood of conversion and more money spent per transaction.
• Lead scoring and Lookalike modelling.