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Predictive Analytics

Knowledge about existing customers empowers the brand to have a much more accurate view of the future scenario. It becomes a reality to know the areas like:

  • Discovery of the causes and variables that influence customer behaviour.
  • Acquisition pattern analysis
  • Purchase propensity prediction
  • Purchase pattern identification
  • Churn modelling
  • Next Best Recommendation
Brand Benefits:
  • Identification of what customers are most likely to respond to and hence developingan effective customer acquisition strategy.
  • Optimise brand’s customer service efforts while also increasing the potential ROI of their marketing efforts.
  • Deliver the right offer at the right time to the right shopper, resulting in a likelihood of conversion and more money spent per transaction.
  • Lead scoring and Lookalike modelling.