With the evolution of omnichannel marketing, attributing sales/revenue impact of money spent on each marketing activity has become a tiresome task for all the marketing managers. Hence analytics can help solve the business problem by assisting brands to:

• Quantify the performance of each element of the marketing mix.
• Find insightsfor media optimisation
• Business intelligence analysis, scenario and media planning, and budget optimisation.
• Omnichannel Attribution Modeling- Effectiveness of ATL and BTL media strategies
• Campaign Optimization

Brand Benefits:

Make brands capable of quantifying, maximising, identifying, balance and predict so that every marketing money can be spent more wisely.