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Marketing Mix Modelling

With the evolution of omnichannel marketing, attributing sales/revenue impact of money spent on each marketing activity has become a tiresome task for all the marketing managers. Hence analytics can help solve the business problem by assisting brands to:

  • Quantify the performance of each element of the marketing mix.
  • Find insightsfor media optimisation
  • Business intelligence analysis, scenario and media planning, and budget optimisation.
  • Omnichannel Attribution Modeling- Effectiveness of ATL and BTL media strategies
  • Campaign Optimization
Brand Benefits:

Make brands capable of quantifying, maximising, identifying, balance and predict so that every marketing money can be spent more wisely.