In the present world, the brands are provided with various options to purchase loyalty without understanding the elemental fact that “Loyalty cannot be bought but can only be earned.” Without context, “engagement” is just noise. Contextual engagement is possible only through technology that helps marketers understand what an individual consumer's behaviours, both historically and in real-time.

Areas that are critical to be touched upon are:

• Customer Lifetime Value with the brand
• The intent of each visitor/customer
• Co-ordination of channels ( Marketing Channels)
• Personalised/Targeted marketing Campaign
• Customer Relationship/ Contextual Engagement

Brand Benefits:

Brands would learn about the customer that needs to be approached and on which channel, so that they can create the right experience on all connected sales points.