The way the product and service are introduced in the market is key to how the market accepts that product or service. How profitably we have mapped and segmented the markets, how the channels are motivated and integrated, how consistent and impactful is the sales team’s effort, how much the regional nuances been taken into account, how sharply has our product or service been positioned, how are we making the customer experience differentiated ; all this goes into a successful go to market strategy.

Our multi capability team of consulting, marketing, digital, technology and sales professionals are always keen to make brands take their best first foot forward.

A few highlights of our team’s involvement in this domain includes –

• Complete digital gamification of the test drive process of an automobile company
• Running channel relationship management programs
• Soliciting and building riding groups for a two-wheeler brand with a difference