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Customer Segmentation

A deferred asset of highest worth with the brands today is their customer data. Customer knowledge is the principal basis for allocating resources and extracting maximum value.

Segmenting customers, according to their needs, behaviours, demographics and other critical parameters, aims to determine the profit potential of each segment by analysing its revenue and cost impacts.

Brand Benefits:

Cost Optimisation: The brands can know the costs of establishing and maintaining relationships with each section of the customer, hence a massive opportunity of optimising these costs.

Maximising X-Sell opportunities: Aligning the right product to the needs of an existing customer is a critical task. Aligning the same can help increase the upsell and cross-sell opportunities for any brand.

New Product launch: Knowledge of each customer segment, provide brands with an opportunity to ascertain product specification, including price accurately before the hard launch of the product.