The customer has multiple touchpoints with the enterprise – retail, online, service, feedback, repair, campaign response etc. This data will be collected at various sources. If we need to follow the strategy of optimizing Customer Lifetime Value, then all this data needs to come together, in an aggregated, consistent and a holistic way,ideally mapped to the Customer Journey. Customer One View precisely enables the same.

The Customer One View enables us to be proactive about the WOW Customer Experience – apparel brand proactively recommending a white shirt on purchase of a suit, hotels being able to customize the stay of their guests etc.

The challenges in building One View are siloed organisations making data also exist in silos on multiple legacy systems. In many cases quality of data also can be a big roadblock. However now with us, the only roadblock you may face is your own mindset. With product or service parity becoming the order of the day, customer experience is going to be the big differentiator for brands. We will enable One View for you not just at all costs but also in very reasonable cost.